Website submission to online search engine and directory sites is typically done incorrectly. In order to get the very best results from online search engine and directory site submissions, Swift Media UK uses the following website submission tips:
Deal with online search engine submission and directory submissions individually
Most people incorrectly believe that online search engine and directory sites are the exact same. An online search engine uses a program that browses documents (i.e. web pages, which are primarily HTML documents) for defined keywords and returns the list of files. A search engine has 2 parts, a spider and an indexer. The spider is the program that fetches the files, and the indexer checks out the files and creates an index or database based upon the words or ideas contained in each file.
A directory site (such as Yahoo, commonly misinterpreted for an online search engine) depends on individuals for listings. The main distinction between an online search engine and a directory site is that a directory site does not make use of a spider or robotic. To put it simply, a directory will not note your web page if you do not register it with them. Directories are typically divided into categories and you need to submit your URL under the most suitable classifications.
Search engines differ which HTML tags to highlight: titles, meta-tags, alternative text, body text, headings, and so on. Directory sites mainly emphasize titles, the description you send to them and the classification or categories you select in the directory sites.
Because online search engine and directory sites are so different, it is best to establish your submission methods individually.
Online search engine submission methods
To get optimal listings in online search engine and directory queries, keywords and crucial ideas need to be placed tactically throughout your websites. To summarize, you require these words and phrases in: Titles, Meta Tags, Alt-attribute, headings, primary body text.
Other factors that impact online search engine rankings are HTML layout, keyword density, keyword prominence, and keyword positioning. These subjects are covered in detail at Copywriting for web sites, Search Engines, Directories and Web Design, Search Engine, and Marketing Considerations.
Submit private web pages to online search engine. Submit your home page to the major directory sites
In basic, we like to submit 5-7 web pages at a time to the major search engines to avoid a spam charge. Additionally, we do not suggest that you send the very same websites to the search engines within a brief time duration (even if you made changes on them).
We suggest that you initially get your primary URL (yourcompanyname.com) accepted into a directory prior to you try to get more targeted pages listed. You will stand a much better possibility of getting several pages listed in a directory site if your general site has actually been accepted initially.
The time in between website submission and addition to the online search engine or directory site database is called the lead time. You will not see results in your traffic logs until the preparation has passed.
Display results on website reporting software
We are firm followers in using quality website stats software. In fact, we do not believe that anybody can have a successful online service without it. Our 2 favourites are WebTrends and Webalizer.
You will have the ability to see the results of your seo and link development methods in your site data. You can measure the keywords used, the URL’s providing you the most referrals, the type of internet browsers utilized to view your website, the time of day your website is accessed, and so forth. All of this data will offer you a clearer profile of your website’s visitors.
Then, based upon this information, you can tweak the HTML, graphics, and material to finest match your clients.
Submit and resubmit web pages as necessary
An online service that utilizes seo as a marketing method will utilize this submission, monitoring, and tweaking practice. Website submission is a never ending, ongoing process because search engines constantly alter their relevance algorithms.
We advise that you resubmit a web page to an online search engine only when there is a significant modification to websites or if a page has actually dropped from the index. (Changing a meta-tag description does not make up a considerable change.).
To see if your websites have been added or deleted from a search engine, go to each of the search engines noted below and key in the string noted below the search engine name. Replace “companyname.com” with your URL (web site address).
URL: companyname.com Google.
Website: companyname.com companyname.com.
HotBot (which utilizes Inktomi).
If your website has been accepted into a directory site, you can then submit specialized pages within your website to other directory site classifications. When your website has actually been added to a directory site, you must not have to resubmit it unless your business has substantially changed and you belong in a various classification.